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Pumpkin People Festival Downtown Activation 2025
Watch a walkthrough ⬇️
Every year, the Pumpkin People Festival brings thousands of visitors to Kentville throughout the month of October to view the displays, visit farm stores, apple pick, and take in the fall colours. But many of these people skip over our downtown businesses because there are not as many activities happening right in town.
This year, we want to change that!
We’re inviting you to be part of a brand-new, month-long campaign that brings the Pumpkin People visitors right into the heart of downtown. With a mix of creativity, food, art, and incentives to shop local, our goal is to drive foot traffic, increase spending, and shine a spotlight on your business.
And it's completely free and easy to participate.
Here’s how you can get involved:
1. Pumpkin People Storybook Walk
We’re enlarging the pages of the Pumpkin People children’s book by Sandra & Ron Lightburn and displaying them in downtown windows to create a walking story trail through town. Visitors will be directed to follow the book page by page to read the story and also peer into the windows of your business.
2. Gourd Vignettes by Local Artists
If you’re not hosting a story page, you can opt to host a creative, gourd-based art installation in one of your front windows, made by a local artist. We'll handle the artist coordination and setup.
3. Pumpkin Palette Pleaser
Calling all restaurants, cafés, and food shops! Similar to previous years, you can enter your pumpkin-themed dish, drink, or treat into our friendly fall food competition. This year the public will vote on their favorite and prizes will be awarded. (Similar to Burger Wars setup.) We will facilitate the voting process.
4. Spend-to-Win Promo
We’re offering shoppers a Downtown Kentville Limited Edition Collector’s Sticker when they spend at least $50 at any downtown business. We will supply you with stickers. Just pass them out when someone meets the minimum purchase.
Your Business Benefits:
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Featured in a full-colour print mailer (like this) sent to Kentville residents
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Included in paid online ads and social media content
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Increased foot traffic + a reason for people to explore your storefront
Participation is free and we will handle all of the logistics. We just need your engagement!
Deadline to submit your completed form: July 31, 2025 👇

